CDP 101
A Comprehensive Guide to Customer Data Platforms
In this new eBook from Terminus, you'll learn how to organize your revenue team’s data, optimize campaigns, and operationalize customer insights.
Learnings you can expect:
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What is a Customer Data Platform (CDP), and why do you need one?
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How to unify revenue teams with data
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How to organize, optimize, and operationalize your data
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How to utilize data for targeted campaigns within your ABM strategy